Success Case
LOVEStv, the new audiovisual experience
Spain
LOVEStv, the new DTT audiovisual platform adapted to new consumption habits
Cellnex Telecom is the technological provider for the platform Spain’s public broadcaster RTVE and its two large private broadcasting groups, Atresmedia and Mediaset, are working together to launch. This platform, which allows viewers to enjoy the advantages of linear DTT while they can access content and new non-linear services.
More information:
Challenges
Interactivity is therefore becoming the keystone for viewers, in a digital society in which consumption of audiovisual content is also multiscreen and mobile, but coexists with a high penetration of conventional DTT.
Solution
The platform will harness the internet’s capacity to improve viewer experience, offering more features, such as:
- Viewing the contents of the previous week
- Starting a programme from the beginning when it has already begun
- Improved programming guide, etc.
Albert Cuatrecasas
_Managing Director of Cellnex Spain
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