Customers
At Cellnex, we have defined a customer relationship model based on proximity, transparency, and continuous improvement. A key element of this model is the ongoing interaction with customers throughout the entire service lifecycle, from commercial engagement to incident management, reporting, and the handling of queries and complaints during provision, operation, and maintenance.
Within this framework, Cellnex ensures that any personal data processed is strictly limited to what is necessary for the provision of services and the management of B2B contractual relationships (e.g., professional contact details). Cellnex does not use customer data for secondary purposes. Therefore, the percentage of customers whose data is used for secondary purposes is 0%. This approach is consistent with the company’s business model as a telecommunications infrastructure operator, which does not involve direct access to end-user data.
To guarantee a personal and stable customer relationship, at Cellnex we are committed to orienting our commercial force towards market segments by enhancing the role of the account manager in charge of the specialist end-to-end relationship with customers by offering them a comprehensive and personalised service geared towards their overall satisfaction.
In accordance with this relationship model, and to complement the processes of Market Intelligence, at Cellnex we conduct satisfaction surveys to gauge the overall perception customers have of the company as well as the quality and appropriateness of service provision, and thus be able to adjust our strategic plan to meet the resulting needs.
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Cellnex manages its relations with customers on the basis of proximity criteria. Click on the country with which you want to contact, and we will be happy to assist you.